I am just browsing the net about some issues and news about search engine and caught some attention about this event from Microsoft. This is about a service similar to Google Analytics that they called “Gatineau” according to different sites I have seen. Actually it was announced way back May as seen in the home page of DeepMetrix.

May 10, 2007 - We’re excited to update you about Microsoft’s activities since we acquired DeepMetrix.This summer you’ll be invited to try the beta of our new Web analytics service-Project Gatineau.

But then some screenshots of the said projects have an initial peak at David Naylor blog and was seconded by Ian Thomas (guy working in Microsoft’s Digital Advertising Solutions group). It was quite an idea where competition can really bring in good cause and the choice of solutions is at hand. But let me sliced some area on both blogs from David Blog

Demographic analysis including age and gender

and from Thomas Blog

Beta 1 will include the ability to segment data by both age and gender buckets, so you can get more of an idea of what kind of visitors you have. Questions are already being asked on Dave’s blog about where we get this data from; the answer is that we do get this information from users’ Live ID (formerly known as Microsoft Passport) profiles,

Interesting indeed but then based on profiles? I wonder how many have put in their information pack in on microsoft services.

Maybe some other beta testers of this project can shed some data and screenshots of the service. Or if publicly available, we can start to play it around and compare to the same services offered by other search engines.