Yahoo just announced a plan to acquire Right Media - an internet company on advertising market. If you would remember way back October last year (2006), Yahoo made an investment to this company around 20 percent of its market share.

A rumored US$680 million will suit the stock and cash on this remaining interest Yahoo have. This will be another competition on internet advertising where remembering Google’s purchase on Double Click. The move said to help Yahoo on the vision of long term approach on advertising and publishing.

Hoping that yahoo will also shell out its publishers program internationally so we can test it out. Thus having a real competition in terms of digital advertising and publishing.