Google adsense seems to streamline the clickable space of the showed ads on websites. Formerly you can click on the ads (not your own ads) anywhere within your specified ad box. For example, check this ads having 728×90 ad box.
On that ad above I cannot highlight the text below the title of the ad and still clickable including the space between ads. Now notice this one below, same ad format 728×90
Notice that I can even highlight the text below the ad title and the space between ads is not clickabel and only the title and url of the site is clickable.
With this, it seems that it will limit accidental clicks if the ads are place near to an image or navigation links. Or another scenario, adsense is trying to cut those publishers revenue through accidental clicks. Good for advertisers! Bad for publishers!
6 Comments Received
November 16th, 2007 @10:15 pm
Less clicks, but at least you don’t piss off your visitors with accidental clicks
November 16th, 2007 @10:42 pm
That is true francesc, if you have a good content, still visitors can come to your site. adsense is just a flavor to your content
November 16th, 2007 @11:07 pm
I’d love to see how much this curtails accidental clicks. Maybe Google will publish some stats on this exercise (although highly doubtful).
November 17th, 2007 @12:08 am
That’s a smart plan by Google to cut on the payouts. On second though it would also mean that the clicks are more intentional and would actually serve the purpose of advertisers.
November 17th, 2007 @1:18 am
i dont think google will publish it, they are highly confidential
cuckee, you are right it will advertisers will actually be benefited on this move.
November 20th, 2007 @8:40 am
i really agree with the move. and it is not bad news for publisher. have you come across with publisher being banned by google. what is their reaction to the ban? do they care or not their account being banned.? do you think google has time to answer millions of email just to answer to question by user. is that how biz should be? just take look at blog. do you think blogger feel good about their blog being spam or something that would only waste their time? are they having problem checking the comments before approve their readers comment or are they enjoying their time doing that? google are just like us. they don’t want us to get ban for something that we have no control over. i hope most publisher would not love earning something from unintentional click. if we are not feeling bad about it then we would not feeling bad doing a lot of other things too.
Leave A Reply