And rumors confirmed that Feedburner was acquired google according to techcrunch blog. And for how much? A whooping $100 Million in cold cash!!! That is huge profit compared the investment feedburner puts into their site.

But talking about initial investments is also a huge deal, if you want your site to be at the top of internet world, then investment is needed. As for the feedburner, it pays off!

Congratulations to the team of the feedburner sites.FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Their web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

Company history excerpt from their site

Founded in 2003 by Dick Costolo, Eric Lunt, Steve Olechowski and Matt Shobe, FeedBurner is today the world’s largest manager of RSS, blog and podcast feeds. The company is focused on providing online publishers with media distribution and audience engagement services. FeedBurner’s four founders met at Andersen Consulting (now Accenture) and have built and sold a number of companies together including Spyonit, which was sold to 724 Solutions in 2000. The company is headquartered in Chicago, IL with a presence on the West and East coasts, and resellers in Asia, Russia and Europe.