Microsoft announced its recent acquisition of aQuantive, Inc -a global digital marketing company put into action way back 1997 - adcenter.space.live.com said. aQuantive, Inc. is the parent company of Avenue A | Razorfish one of the interactive agency in the United States.
The acquisition yields to $6 billion with around $66.50 per share. The recent deal will enhance Microsoft campaign on advertising industry that generates high possibility of advertising return on investments. Tools and services to the advertisers, agencies, and publishers.
This will bring into a higher competition between giant advertising companies that is not limited to search engine capabilities and distributions. An excerpt from Microsoft Press
The aQuantive acquisition enables Microsoft to strengthen relationships with advertisers, agencies and publishers by enhancing the Company’s world-class advertising platforms and services beyond its current capabilities to serve MSN. The acquisition also provides Microsoft increased depth in building and supporting next generation advertising solutions and environments such as cross media planning, video-on-demand and IPTV. Combining aQuantive’s technologies and services with Microsoft’s portfolio will provide value for the industry’s key constituencies as follows:
•Advertisers and ad agencies will benefit from a world-class media planning, buying and campaign management solution to drive maximum ROI and optimize their reach to audiences across the increasingly fragmented, interactive media landscape.
•Media owners/publishers will gain access to best-in-class inventory optimization and monetization solutions across a full suite of rich media, video and targeting capabilities.
•The broader advertising ecosystem will benefit from the leading interactive advertising agency, Avenue A | Razorfish, continuing to serve its impressive client roster, while also embedding the voice of the marketer into Microsoft’s next generation advertising solutions and services.
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May 22nd, 2007 @1:55 pm
LA SHORTS FEST
CALL FOR ENTRIES
CREATIVE COMMERCIALS
Deadline: JULY 1, 2007 entry fee: $275
Submit online at http://www.lashortsfest.com
323-461-4400
The 11th annual Los Angeles International Short Film Festival is proud to announce the return of our creative commercial competition. Last years commercial competition was a big success- in all 53 of the finest commercials from top ad agencies around the world screened at the 2006 Festival. ADWEEK sponsored a panel discussion moderated by ADWEEK’S creative editor Eleftheria Parpis that included creative directors, commercial directors and producers discussing the possibilities and pitfalls found in advertising today. The winner of the competition was “Love Story” submitted by ad agency: The Furnace / Client: Herringbone.
The deadline for entry is July 1, 2007. Entry fee is $275 and the entry form and submission guidelines are available online at http://www.lashortsfest.com
“Commercials are short films in their own right and should be looked upon not only as a selling mechanism, but as works of art and be recognized and awarded as such!” –Robert Arentz, Executive Director, LA Shorts Fest
About Us
LA Shorts Fest is the largest short film festival in the world. The Festival is accredited by the Academy of Motion Picture Arts and Sciences. Festival winners in the primary categories are eligible for Academy nomination. The festival boasts an outstanding past record of 25 Academy Award-nominated films, including the last 8 Oscar winners. Through a variety of yearlong activities, LA Shorts Fest educates, entertains and honors those who have mastered the craft. The Festival has honored some of Hollywood’s legends of the past: Charles Chaplin, Harold Lloyd, and Robert Wise; along with actors Martin Landau, James Woods, Gary Oldman and directors Jan de Bont, Tim Burton, Bryan Singer and Paul Haggis. The Festival annually attracts more than 10,000 moviegoers, filmmakers and entertainment executives looking for the hottest new talent as well as brand name sponsors looking to connect with the trendsetters in Hollywood.
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