Share you knowledge. Primary aim of this new Google project going into beta stage called “knol” stands for unit of knowledge. The have announced it on their blog.

The web contains an enormous amount of information, and Google has helped to make that information more easily accessible by providing pretty good search facilities. But not everything is written nor is everything well organized to make it easily discoverable. There are millions of people who possess useful knowledge that they would love to share, and there are billions of people who can benefit from it. We believe that many do not share that knowledge today simply because it is not easy enough to do that.The key idea behind the knol project is to highlight authors. Books have authors’ names right on the cover, news articles have bylines, scientific articles always have authors — but somehow the web evolved without a strong standard to keep authors names highlighted. We believe that knowing who wrote what will significantly help users make better use of web content. At the heart, a knol is just a web page; we use the word “knol” as the name of the project and as an instance of an article interchangeably. It is well-organized, nicely presented, and has a distinct look and feel, but it is still just a web page. Google will provide easy-to-use tools for writing, editing, and so on, and it will provide free hosting of the content. Writers only need to write; we’ll do the rest.

No surprise google will implement such project while Wikipedia is still there to provide information due to some drop links or spam being done on wikipedia by some person. And improvements that wikipedia needs to be done, with the screenshot shown on the google blog, it will be a competition between projects focusing on the same scope like wikipedia and mahalo.