Microsoft announced it plan of acquiring AdECN - an advertising exchange platform company based near Santa Barbara, Calif. Another move from Giant Microsoft to battle other networks against another two giants on the industry of advertising. Both companies have in their press release in the public at AdECN and Microsoft. Some excerpt on their press release.

“Both Microsoft and AdECN have a deep commitment to creating the technologies and platforms that enable advertisers and publishers to maximize their ROI in the digital marketplace,” said Kevin Johnson, president, Platforms and Services Division at Microsoft. “We believe the addition of AdECN to the Microsoft portfolio is a perfect fit and will create more efficiency for the industry by forming a more robust marketplace between advertisers and publishers, aggregating more supply and demand. This is good for the whole advertising industry.”

Competition keeps on improving over time with these three giants with its own respective company acquisition. We do expect great improvements on market or industry in terms of advertising and publishing. Better option for webmasters to choose the platform and company to work with in serving ads with great monetization of course.

Also Microsoft made some announcement on enhancing MSN, based on this press release. Good to know isn’t it? Maybe MSN will be in the eyes of webmasters again.