Pay-per-play just announced its slow release of its audio ads to the public with caution. They officially launching it according to their blog.

NetAudioAds will begin pushing live ads out to their audio ad distribution network.Audio ads will NOT begin playing everywhere at the same time. This will be a slow, methodical ramp up until NaetAudioAds is playing ads to the complete network.Do not panic if you are not hearing audio ads right away. We are on course for what NetAudioAds is calling a soft launch. As the days progress after launch tomorrow, more and more ads will begin playing covering a wider and wider percentage of the distribution network.

So it will not instantly play if you have registered to be a publisher. There are estimating it to be of full launch about 30-60 days after this soft start.

They have also added a new function on their system.

Competing Ads…

NetAudioAds is adding a function where you can opt out from running certain kinds of audio ads on your website such as competitor ads. You will be able to do this by specifying the name or keyword of competitors (or ads) that you DO NOT want running on individual pages of your website.

You can also include keywords of ads that you DO want running on your site. This is all very preliminary and will develop over time.

I wonder how will the blogosphere or site owners go into this launch and the success of their network and including the visitors or readers of the sites if they hear some audio ads on their favorite sites.

I have also signed up to their program but not yet implementing their code. Would you think I can add those in this blog?