If you are dealing with a holiday site, what can you do about it? What ways you will have to employ on your seo or search engine optimization venture in crowded and competitive keyword you want your site to optimize? Here are some tips you can do to your holiday site.

Content

Make sure content listing is highly relevant to the search and holidays or occasions. Products listing is organized according to their respective categories. Visitors will just leave your site on an unattended and annoying site with uncategorized products. Place a descriptive description of the product or an specification of it with accompanying pictures for better conversion. A keyword rich description and some context or summary of the product listing would be good.

Product List URL

For search engine visibility, better do the url of the product listing on category that can easily be indexed by search engine, a short url is better. Remove those session id’s in the url in the product listing. Best suggestion would be domain.com/category/sub-category/product.html rather than script generated url with domain.com/catlisting=&list?phpsessionid=&listingnumbers. Though search engine still finds and indexed that session id’s url, but it is much preferred without those session id. Good inner pages interlinking should be done also accordingly. Observe good navigation for visitors convenience.

Keywords or Key Phrase

Vary keywords or key phrase accordingly. Each product listing should have a different title, description and keyword associated with. Don’t rely on single keyword list, better do a varying keyword that will include the main page key phrase.

Linking

On promotion, and keyword backlinks, as suggested above, a keyword rich backlinks with varying term associated with the product is recommended. Example, if you want to rank for “iphone”, you can have “iphone resources” “iphone store” or maybe “cheap and best iphone store”. Be sure to check also the quality of back links or you might just end up on a link farm sites that could just harm your holiday site. Remember also the links pointing to your sites should be related to it.